Goals of the website transition project
Agency goals
- Improve some of our publishing processes in the transition to "digital-first"
- Preserve or improve our perception as a trusted resource for the state
Website goals
- Make it easier to find content on the site
- Sell our resources better
- Make the site mobile-friendly
- Use analytics/metrics to determine what content is most popular
- Showcase fresh content on website, social media, other channels (email list?)
- Reconsider site structure / arrangement of materials