Goals of the website transition project

Agency goals

• Improve some of our publishing processes in the transition to "digital-first"
• Preserve or improve our perception as a trusted resource for the state

Website goals

• Make it easier to find content on the site
• Sell our resources better
• Make the site mobile-friendly
• Use analytics/metrics to determine what content is most popular
• Showcase fresh content on website, social media, other channels (email list?)
• Reconsider site structure / arrangement of materials